Privacy Policy

This Privacy Policy describes how Softcore Beauty (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from our website (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
• Account information including your username, password, security questions.
• Shopping information including the items you view, put in your cart, or add to your wishlist.
• Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.

Information We Collect through Cookies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

You can manage or disable Cookies through your browser settings. Please note that disabling Cookies may affect the functionality of the Site and some features may not work as intended.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices.

How We Use Your Personal Information

• Providing Products and Services: We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, and send notifications to you related to your account, purchases, returns, exchanges, or other transactions.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail.
• Security and Fraud Prevention: We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity.
• Communicating with you: We use your personal information to provide you with customer support and improve our Services.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• With business and marketing partners to provide services and advertise to you.
• With your direction or consent, when you request us to disclose certain information to third parties.
• With our affiliates or within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, enforce terms of service, and protect our rights and the rights of our users.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" personal information of individuals under 16 years of age.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

• Right to Access / Know: Request access to personal information we hold about you.
• Right to Delete: Request deletion of personal information we maintain about you.
• Right to Correct: Request correction of inaccurate personal information.
• Right of Portability: Receive a copy of your personal information and request transfer to a third party.
• Restriction of Processing: Ask us to stop or restrict processing of your personal information.
• Withdrawal of Consent: Withdraw consent to process your personal information.
• Appeal: Appeal our decision if we decline to process your request.

Complaints

If you have complaints about how we process your personal information, please contact us at support@softcorebeauty.com. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

International Users

We may transfer, store, and process your personal information outside the country you live in, including the United States. Your personal information may be processed by staff and third-party service providers in various countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, unless the data transfer is to a country that has been determined to provide an adequate level of protection.